CLOUD MARKETING

          CLOUD MARKETING

Cloud marketing enclose company's all online marketing effort. Through online portal companies got new ways to present products, engage with customers, and push brand messages. Traditional marketing is confined to radio, television, prints, etc but now a days business is done on online to connect with their customers more intimately, from online stores to twitter, instagram, facebook and many more.

Cloud Marketing was established by a company in Raleign, North Carolina calling it Sharedvue Marketing Technologies. It requires efforts in data privacy and data protection.

Advantages:-

1. Cost effectiveness.
2. Customisation.
3. Time.

Disadvantges:-

1. User experience.
2. Fraudulent material.
3. Digital divide.

Cloud Marketing Plan Strategy:-

The strategy of cloud marketing is broken into 4 key elements-

1. Establishing the goal- The first step is to finding the goal for the market place. The proposer would need to clearly state the objectives, which can be retained in quantitative or qualitative data. By establishing the goal and objectives of the marketing campaign, this limits the plan being deployed haphazardly.
2. Development- The development stage is where the marketing team creates the graphics and media material. The development team will need to develop and plan to make the material visually appealing.
3. Maintenance- The maintenance step will require updating whilst the material is online.
4. Evaluation- Throughout the duration of the marketing material, the message would need to be evaluated to determine how successful it has been to the end user.